Industrie Lega 1937 at the 15th International Congress of the Arab Beekeeping Union in Egypt
An opportunity for international exchange
Lega's participation in the 15th International Congress of the Arab Beekeeping Union – held in Sharm el-Sheikh – represented a significant moment in the brand's global relaunch. The event brought together professional beekeepers, researchers and companies from across the Arab world, a region where honey has profound cultural and economic value.
Authenticity, innovation and Made in Italy
During the conference, our Chief Executive Officer Gaetano Fasolino He spoke as a presenter, sharing Lega's vision on the authenticity of honey in Arab countries and the role that technological innovation, sustainability and Made in Italy quality can play in the development of the sector.
Public interest confirmed the importance of these issues in a market that sees innovation as a driver of growth and modernisation.
We would like to express our sincere thanks to the President of the Arab Beekeeping Union, Mr Fathy Behery, and to the entire organising committee for their excellent hospitality and the high standard of the event. Their professionalism and ability to create a forum for dialogue between different beekeeping cultures made the conference a truly valuable event.
A glimpse into the future
Participation in the Congress confirms Lega's desire to return to the forefront of major international initiatives, bringing the quality of our production and our vision of modern, sustainable beekeeping to the world.
A strategic step in our global relaunch: growth based on dialogue, collaboration and a clear direction towards the future.
🎤 Qui il link per lo speech sopracitato: https://youtu.be/K_H8sfdQntg
